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The aim of this paper is to study one of the most atypical causes of revocation of a trademark registration: "death by success" or, in other words, vulgarization. The causes of this loss of the distinctive character of trademarks will be analyzed, as well as how the acts or inactivity of the proprietor of the registration can be a key factor in the loss of the right or, on the contrary, in avoiding the threat to the registration due to the conduct of consumers

    [post_title] => The Vulgarization of the Brand [post_excerpt] => The aim of this paper is to study one of the most atypical causes of revocation of a trademark registration: “death by success” or, in other words, vulgarization. The causes of this loss of the distinctive character of trademarks will be analyzed, as well as how the acts or inactivity of the proprietor of the […] [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => la-vulgarizacion-de-la-marca [to_ping] => [pinged] => [post_modified] => 2022-05-31 02:16:19 [post_modified_gmt] => 2022-05-31 02:16:19 [post_content_filtered] => [post_parent] => 0 [guid] => http://asipi.org/biblioteca/?post_type=wpdmpro&p=570 [menu_order] => 0 [post_type] => wpdmpro [post_mime_type] => [comment_count] => 0 [filter] => raw [post_content_ml] => [:es]

El objeto de este trabajo es el estudio de una de las causas más atípicas de caducidad de un registro de marca: la “muerte por éxito” o, lo que es lo mismo, la vulgarización. Se analizarán cuáles son las causas de esta pérdida de la capacidad distintiva de los signos y cómo la actividad o inactividad del titular del registro puede resultar clave en la pérdida del derecho o, por el contrario, en soslayar la amenaza que se cierne sobre el registro merced a la conducta de los consumidores.

   [:en]

The aim of this paper is to study one of the most atypical causes of revocation of a trademark registration: "death by success" or, in other words, vulgarization. The causes of this loss of the distinctive character of trademarks will be analyzed, as well as how the acts or inactivity of the proprietor of the registration can be a key factor in the loss of the right or, on the contrary, in avoiding the threat to the registration due to the conduct of consumers

   [:] [post_content_langs] => Array ( [es] => 1 [en] => 1 ) [post_title_ml] => [:es]La Vulgarización de la Marca[:en]The Vulgarization of the Brand[:] [post_title_langs] => Array ( [es] => 1 [en] => 1 ) [title] => The Vulgarization of the Brand [description] =>

The aim of this paper is to study one of the most atypical causes of revocation of a trademark registration: "death by success" or, in other words, vulgarization. The causes of this loss of the distinctive character of trademarks will be analyzed, as well as how the acts or inactivity of the proprietor of the registration can be a key factor in the loss of the right or, on the contrary, in avoiding the threat to the registration due to the conduct of consumers

 

 

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