{"id":627,"date":"2018-11-21T16:22:41","date_gmt":"2018-11-21T16:22:41","guid":{"rendered":"http:\/\/asipi.org\/biblioteca\/?post_type=wpdmpro&#038;p=627"},"modified":"2022-05-31T02:15:49","modified_gmt":"2022-05-31T02:15:49","slug":"protegiendo-su-marca-contra-falsificadores-2","status":"publish","type":"wpdmpro","link":"https:\/\/staging.asipi.org\/biblioteca\/en\/download\/protegiendo-su-marca-contra-falsificadores-2\/","title":{"rendered":"Protecting your Brand Against Counterfeiters"},"content":{"rendered":"<p style=\"text-align: justify;\">Most people don\u2019t give a second thought to buying a knock off or fake luxury handbag or clothing item. Did you know that counterfeit\u00a0goods are the world\u2019s largest industry or that it\u2019s a multi-billion-dollar illegal industry that has created a substantial drain on the global\u00a0economy? Counterfeiting has crowded out billions in legitimate economic activity and has facilitated an underground economy that\u00a0deprives many governments of revenues, dislocates hundreds of thousands of legitimate jobs,\u00a0and exposes consumers to dangerous\u00a0and ineffective products. From an intellectual property perspective, counterfeit goods cost intellectual property rights holders millions\u00a0of dollars, not only in lost revenue, but also in enforcement costs and lost reputation damages.<\/p>\n<p style=\"text-align: justify;\">Attorneys will learn best practices for how large brand owners are protecting their brands from counterfeiters and the creative\u00a0strategies some use to fight back against counterfeiters when enforcing their brands globally, including a special discussion of online\u00a0market place reporting for platforms such as eBay, Amazon and Alibaba. We will examine recent counterfeit seizures from around the\u00a0world, including in LatAm, and, lastly, how technology, specifically blockchain, plays a role in the future of anti-counterfeiting efforts.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Learning Objectives:\u00a0<\/strong><br \/>\nI. Understand the impact of counterfeit goods around the world and specifically in LatAm, to develop IP filing strategies to enforce\u00a0brands around the world.<br \/>\nII. Learn effective strategies to advise multi-national clients on how to implement anticounterfeiting enforcement programs that\u00a0incorporate inhouse resources, outside counsel, and government resources and agencies.<br \/>\nIII. Determine when to bring legal action and how to measure the success of anticounterfeiting activities.<br \/>\nIV. Understand where future technological advances may be able to assist in the enforcement actions against counterfeit goods<\/p>\n<p><strong>Speakers:<\/strong><\/p>\n<ul>\n<li>Stacey C. Kalamaras.\u00a0Founding partner at Kalamaras Law Office<\/li>\n<li>Tim Trainer.\u00a0Founder and President at Global Intellectual Property Strategy Center<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">To hear this webinar&#8217;s recording, <a href=\"https:\/\/attendee.gotowebinar.com\/recording\/3545422916798467841\">click here<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.legalcurrent.com\/us-mexico-canada-agreement-raising-standards-to-combat-counterfeit-and-pirated-goods","protected":false},"excerpt":{"rendered":"<p>Most people don\u2019t give a second thought to buying a knock off or fake luxury handbag or clothing item. Did you know that counterfeit\u00a0goods are the world\u2019s largest industry or that it\u2019s a multi-billion-dollar illegal industry that has created a substantial drain on the global\u00a0economy? Counterfeiting has crowded out billions in legitimate economic activity and [&hellip;]<\/p>\n","protected":false},"author":3154,"featured_media":776,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"class_list":["post-627","wpdmpro","type-wpdmpro","status-publish","has-post-thumbnail","hentry","wpdmcategory-webinar"],"_links":{"self":[{"href":"https:\/\/staging.asipi.org\/biblioteca\/en\/wp-json\/wp\/v2\/wpdmpro\/627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.asipi.org\/biblioteca\/en\/wp-json\/wp\/v2\/wpdmpro"}],"about":[{"href":"https:\/\/staging.asipi.org\/biblioteca\/en\/wp-json\/wp\/v2\/types\/wpdmpro"}],"author":[{"embeddable":true,"href":"https:\/\/staging.asipi.org\/biblioteca\/en\/wp-json\/wp\/v2\/users\/3154"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.asipi.org\/biblioteca\/en\/wp-json\/wp\/v2\/comments?post=627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.asipi.org\/biblioteca\/en\/wp-json\/wp\/v2\/media\/776"}],"wp:attachment":[{"href":"https:\/\/staging.asipi.org\/biblioteca\/en\/wp-json\/wp\/v2\/media?parent=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}