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Digital Marketing

Internet penetration is growing day after day, the world rate is 68% according to https://www.internetworldstats.com. In Latam it is even higher. Users are increasingly digital and spend more time in front of different screens. All this makes it increasingly relevant to understand the possibilities for doing business offered by the digital world. Thus, it is an imperative for all professionals to appropriate and understand digital marketing to make brands visible, including personal and professional ones.

 

ORGANIZED BY:

ASIPI Asociación Interamericana de la Propiedad Intelectual

IAB Interactive Advertising Bureau - Colombia

General Information

Area(s)

    Administration of Law Firms Committee

Coordinators

IAB COLOMBIA - Elizabeth Ramirez Correa

Evaluation System

Teaching hours

10

Class duration

2 hrs

Number of modules

5

Period

September 6 - October 4

Quotas

CLOSED

Schedule

Wednesday, 4 to 6 pm (Time Quito/Lima/Bogota)

Platform

Zoom

Zooom zoom

Language

Spanish

Support associations

Objetives

  • Appropriate to the participant the basic concepts of marketing, as well as the different types of media that make up the ecosystem.
  • Strengthen the personal and professional brand to boost business.
  • Understand good practices in social networks to sell services and the importance of content marketing.
  • Use artificial intelligence tools to achieve greater productivity in everyday life.

Investment

Member

US$ 100

Non member

Not Available

Non members with partners in ASIPI

US$ 150

Student

Not Available

Members of Support Associations

Not Available

Content

Module 1

Understanding the digital marketing ecosystem

Context and basic concepts
Digital Marketing Ecosystem Media Types
Digital channels

Elizabeth Ramírez Correa

Speaker

(Colombia)

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September, Wednesday 6 2023

Module 2

Highlight your personal brand on social media

The importance of personal branding for every professional
Using digital channels to make the personal brand visible
Good practices in social networks

Carolina Tula Laverde

Speaker

(Colombia)

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September, Wednesday 13 2023

Module 3

Social Selling. LinkedIn as a business tool

What is social selling?
LinkedIn, the inevitable network for all professionals.
Prospecting tools (Sales navigator)
Social selling index

Fernando Basto

Speaker

(Colombia)

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September, Wednesday 20 2023

Module 4

The importance of content marketing in the strategy

What is content marketing?
What are the elements of the strategy?
The close relationship between content and SEO positioning

Juan Carlos Samper

Speaker

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September, Wednesday 27 2023

Module 5

Artificial intelligence to increase productivity

The ABC of artificial intelligence.
The GPT Chat prompts. The secret of good questions.
Other AI tools.

Andrés Venegas

Speaker

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October, Wednesday 4 2023

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