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Geographical Indications and Appellations of Origen - First part

This comprehensive course on Geographical Indications and Appellations of Origin (GI/AO), which will be carried out in two parts, aims to equip participants from various disciplines, including lawyers, producers, and authorities, with essential practical and legal knowledge related to these legal figures of industrial property. Through an approach focused on in-depth legal understanding, practical application, and multidisciplinary collaboration, participants will delve into the analysis of successful global experiences, developing practical strategies for the development, promotion, and commercialization of products under GI/AO. Additionally, crucial topics such as conflict management, environmental and social perspectives, and the study of current cases will be addressed, providing concrete tools to solve real-world challenges and foster sustainable development of GI/AO protected products.

This pragmatic approach will not only provide participants with an understanding of legal complexities but also impart knowledge to apply effective strategies in varied contexts. The integration of case studies and collaboration across diverse disciplines will offer participants a comprehensive and applied perspective on the importance and opportunities associated with GI/DO.

General Information

Area(s)

    Geographical Indications, appellations of origin, collective trademarks, certification trademarks, country branding, and guaranteed traditi

Coordinators

  • Luis Alonso Garcia Muñoz Nájar
  • Edwin Urquidi
  • Mónica Germany

Evaluation System

Group or Individual Practical Assignment to be carried out in the final module of the second part of the course.

Teaching hours

16

Class duration

2 hrs

Number of modules

8

Period

March 7 to May 2 (March 28th, no classes due to Easter Week)

Quotas

CLOSED

Schedule

Thursday from 2 pm to 4 pm (Bogotá/Quito/Lima time)

Platform

Zoom

Zoom

Language

Spanish

English (translation)

Support associations

Objectives

Course Objectives:

1. Develop a solid understanding of the international legal foundations underpinning GI/AO, providing participants with in-depth knowledge of its legal framework.
2. Train participants in practical business development strategies for GI/AO products, incorporating economic analysis and successful business models.
3. Foster and promote a multidisciplinary approach to comprehensively address the challenges and opportunities associated with GI/AO.
4. Provide participants with practical tools for conflict management and effective dispute resolution related to GI/AO, ensuring a pragmatic approach.
5. Develop specific marketing and branding skills for the effective promotion of GI/AO products, emphasizing authenticity and geographical value in business strategies.
6. Raise awareness among participants about the role of GI/AO in sustainable development, integrating economic, environmental, and social aspects for responsible management.

These condensed objectives seek to provide participants with comprehensive training that combines both the legal and practical aspects of GIs/AOs, enabling them to effectively address challenges and opportunities in this specialized field.

Investment

Member

US$ 100

Non member

US$ 400

Non members with partners in ASIPI

US$ 200

Student

US$ 50

Members of Support Associations

US$ 200

Content

Module 1

Introduction to Geographical Indications and Appellations of Origin

  1. Definition of GI/AO.
  2. Importance of geographical protection.
  3. History and evolution of GI/AO.

Mauricio Jalife

Speaker

(Mexico)

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Jorge Chávarro

Speaker

(Colombia)

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Thursday, March 7, 2024

Module 2

International Legal Framework

  1. International agreements related to GIs/AOs.
  2. The World Trade Organization (WTO) and the TRIPS Agreements.
  3. Lisbon Agreement, Geneva Act, and other regional agreements.
  4. Challenges and perspectives for the harmonization of regulations.

Maximiliano Santa Cruz

Speaker

(Chile)

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Luis Alonso García

Speaker

(Peru)

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Thursday, March 14, 2024

Module 3

Legal Aspects of GIs/AOs

  1. Mechanisms for the protection of GIs/AOs.
  2. Recognition and Ownership.
  3. Critical evaluation of registration procedures.
  4. Case studies of GIs/AOs.

Mario Pomares

Speaker

(Spain)

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Jose Luis Londoño

Speaker

(Colombia)

Thursday, March 21, 2024

Module 4

Other sui generis figures

  1. Country Brand
  2. Guaranteed Traditional Specialties
  3. Collective Marks
  4. Certification or Guarantee Marks

Manuela Mendigutia

Speaker

(Spain)

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Ray Meloni

Speaker

(Peru)

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Thursday, April 4, 2024

Module 5

Economic Benefits of GIs/AOs

  1. Economic Impact of GIs/AOs on territories.
  2. Added Value to Products.
  3. Promotion of Tourism and Local Development.

Antonio Montecinos

Speaker

(Mexico)

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Emilio García

Speaker

(Colombia)

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Thursday, April 11, 2024

Module 6

Agricultural and Food Products

  1. GIs/AOs in agricultural and food products.
  2. Case Studies (wine, cheese, olive oil, etc.).
  3. Production and quality standards. Specific regulations for food products.
  4. Sustainable production and traditional agricultural practices.

Andrea Zappalaglio

Speaker

(United Kingdom)

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Edwin Urquidi

Speaker

(Bolivia)

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Thursday, April 18, 2024

Module 7

Artisanal and Non-Food Products

  1. GIs/AOs in artisanal products (carpets, ceramics, etc.).
  2. How to protect non-food products.
  3. Specific challenges.

Audrey Aubard

Speaker

(France)

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Alexander Parra

Speaker

(Colombia)

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Thursday, April 25, 2024

Module 8

Brands and Labeling, and Promotion of Authenticity and Quality

  1. Regulation of GI/AO Labeling.
  2. Marketing of products with GI/AO.
  3. Combating counterfeiting.
  4. More specific standards of quality and authenticity.
  5. Advanced tracking and traceability technologies.
  6. Collaboration with research and development institutions.

Aitor Pomares

Speaker

(Spain)

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María Bertha Becerra

Speaker

(Mexico)

Thursday, May 2, 2024

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