Non-Traditional Trademarks- Comparative Analysis LATAM, US and Europe

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Published Date

20/04/2023

Authors

Micheline Johnson,María José Lamus,Elia Sugrañes,José Juan Méndez

Recording

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Non-Traditional Trademarks- Comparative Analysis LATAM, US and Europe

 

We will analyze the nature, characteristics, and potential of Non-Traditional Trademarks and we will discuss through comparative law how legislation and praxis in LATAM, USA and Europe have dealt with this challenge and have followed different approaches to deal with the registration of these trademarks.

 

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