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Fashion Law

It is a new branch of law that provides specialized knowledge to lawyers who are interested in providing legal advice in the fashion, textile and fashion retail sector to solve the legal problems that this industry has and its regulation in different countries of the region.

The fashion industry has its own characteristics and particularities, for this reason it is necessary to have lawyers with the knowledge on how the sector works nowadays and the main trends that occur in the business in the future.

The purpose of this course is to provide basic knowledge and a legal analysis related to the textile, fashion and fashion retail industry, studying the legal aspects of different topics related to fashion in a transversal way, which allow lawyers to know the sector and provide advice. appropriate legal and grounded to it.

General Information

Area(s)

    Intellectual Property

    Adversiting

    Contracts

Coordinators

Lorena Mersán

Cristina Hernandez- Martí Pérez

Evaluation System

Teaching hours

14

Class duration

2 hrs

Number of modules

7

Period

March 1 - April 19 (Wednesday only)

Quotas

CLOSED

Schedule

Modules 1, 2, 3, 4, 7: from 4 to 6 p.m. Modules 5, 6: from 11 to 1 p.m. (Lima/Quito/Bogotá Time)

Platform

Zoom

Zooom zoom

Language

Spanish

English (translation)

Support associations

Objetives

The objectives of the course are:

  1. Establish the background of fashion law, how it was born and its history until its creation, as well as define why there is a need for a new specialization of law and how it is currently practiced.
  2. Explain in a practical way the relationship that intellectual property has with the fashion industry, in all its modalities: trademarks, copyrights, industrial designs, utility models and invention patents.
  3.  Define and develop the main movements of the fashion industry, what is its development, its advantages and disadvantages of each one.
  4.  Establish the relationship between Fashion and Advertising, as well as the elements derived from them. Explain the main differences between Influencers and brand ambassadors, as well as what are the advertising trends to date.
  5.  Define and describe the main contracts used in the fashion sector, as well as explain their most relevant clauses and their application for the benefit of this industry.
  6.  Explain the basic concepts of the blockchain, smart contracts, tokenization and the metaverse and its relationship with the fashion industry.
  7.  Explain the future of fashion law, having craftsmanship and sustainability as pillars on the one hand and technology on the other through the use of gamification and the metaverse.

Investment

Member

US$ 100

Non member

US$ 300

Non members with partners in ASIPI

US$ 150

Student

US$ 50

Members of Support Associations

Not Available

Content

Module 1

A bit of fashion history

Emergence of Fashion Law. Why is it necessary?

What is Fashion Law and how is legal advice provided?

Susy Bello Knoll

Speaker

(Argentina)

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March, Wednesday 1 2023

Module 2

Fashion Law and its connection with Intellectual Property.

Practical Cases and/or Examples in:

  1. Trademarks
  2. Copyright
  3. Industrial Designs
  4. Utility model
  5. Patents of Invention

Pamela Echeverría

Speaker

(Argentina)

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March, Wednesday 8 2023

Module 3

Movements of the Fashion Industry

  1. Fast Fashion.
  2. Ultra-Fast Fashion.
  3. Slow Fashion.
  4. Upcycling.
  5. Sustainable Fashion: greenwashing and international regulation.
  6. Practical cases.

Begoña Cancino

Speaker

(Mexico)

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March, Wednesday 15 2023

Module 4

Fashion Law and Advertising.

Advertising contracts with models and influencers.

Contract for assignment of use of name and image.

Exclusivity contract.

Advertising trends on diversity and inclusion in the fashion industry.

Fashion Influencers Guide and/or bills in the region.

Brand Ambassadors.

Time: 4 pm to 6 pm (Lima/Bogotá)

This module will be in English but there will be translation into Spanish.

Marlena Jankowska

Speaker

(Poland)

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March, Wednesday 22 2023

Module 5

The Main Contracts related to Fashion Law

Maquila or custom manufacturing contracts.

Lease and usufruct contract.

Distribution contract and its modalities: exclusive, selective and agency.

Trademark and characteristics license agreement.

Trademark license agreement vs. Franchise: similarities and differences.

Confidentiality agreements

Time: 11 am to 1 pm (Lima/Bogotá)

Enrique Ortega Burgos

Speaker

(Spain)

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March, Wednesday 29 2023

Module 6

El Fashion Law y su vinculación con los NFTs y el metaverso

What is Blockchain and its link in the textile and fashion industry?

What is the smart contract?

What is tokenization? Difference between Fungible Tokens and Non-Fungible Tokens.

Non-Fungible Tokens in the fashion industry. Examples.

The Metaverse and its link with the fashion sector. Examples.

Time: 11:00 am to 1:00 pm (Lima/Bogotá)

Carolina Albanese

Speaker

(Argentina)

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April, Wednesday 12 2023

Module 7

New trends in Fashion Law

  1. Fashion Law as a new specialization of law.
  2. Trends:
    1. Craft vs. Cultural Appropriation.
    2. Gamification & videogames in the fashion industry.
    3. Use of Web3 and the metaverse as a marketing alternative.

Karina Calderón

Speaker

(Guatemala)

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April, Wednesday 19 2023

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