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Influenciadores y su regulación en Iberoamérica

  The purpose of this paper is to address an important set of questions raised by the rise of influencer activity in current times. Thus, this work focuses on issues of intellectual property and advertising regulation as well as possible suggestions for the best relationship between brands and content generators. The reader will find a treatment of these problems from different jurisdictions, thus offering an overview of the current treatment and the regulatory opportunities for the future. [post_title] => Influenciadores y su regulación en Iberoamérica [post_excerpt] => Influenciadores y su regulación en Iberoamérica   The purpose of this paper is to address an important set of questions raised by the rise of influencer activity in current times. Thus, this work focuses on issues of intellectual property and advertising regulation as well as possible suggestions for the best relationship between brands and content […] [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => influenciadores-y-su-regulacion-en-iberoamerica [to_ping] => [pinged] => [post_modified] => 2022-10-26 16:35:20 [post_modified_gmt] => 2022-10-26 16:35:20 [post_content_filtered] => [post_parent] => 0 [guid] => https://asipi.org/biblioteca/?post_type=wpdmpro&p=5085 [menu_order] => 0 [post_type] => wpdmpro [post_mime_type] => [comment_count] => 0 [filter] => raw [post_content_ml] => [:es]

Influenciadores y su regulación en Iberoamérica

  El objeto del presente trabajo es abordar un importante conjunto de preguntas que suscita el auge de la actividad de los influencers en los tiempos actuales. Así, este trabajo se concentra en cuestiones de propiedad intelectual y regulación publicitaria así como posibles sugerencias para la mejor relación entre las marcas y los generadores de contenido. El lector encontrará un tratamiento a estas problemáticas desde diversas jurisdicciones ofreciendo así un panorama del tratamiento actual y las oportunidades regulatorias para el futuro.[:en]

Influenciadores y su regulación en Iberoamérica

  The purpose of this paper is to address an important set of questions raised by the rise of influencer activity in current times. Thus, this work focuses on issues of intellectual property and advertising regulation as well as possible suggestions for the best relationship between brands and content generators. The reader will find a treatment of these problems from different jurisdictions, thus offering an overview of the current treatment and the regulatory opportunities for the future.[:] [post_content_langs] => Array ( [es] => 1 [en] => 1 ) [title] => Influenciadores y su regulación en Iberoamérica [description] =>

Influenciadores y su regulación en Iberoamérica

 

The purpose of this paper is to address an important set of questions raised by the rise of influencer activity in current times. Thus, this work focuses on issues of intellectual property and advertising regulation as well as possible suggestions for the best relationship between brands and content generators. The reader will find a treatment of these problems from different jurisdictions, thus offering an overview of the current treatment and the regulatory opportunities for the future.

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