On October 4, an activity was carried out in collaboration with the incubator Colab of the Universidad Francisco Marroquín, ASIPI Emprende and ASIPI ProBono. Colab focused on students from different careers, such as Product Design, Gastronomy, among others. The activity was coordinated by Ximena Vargas, director of Launchpad ColabUFM. Our national delegates from Guatemala presented ASIPI. Karina Calderón, representing ASIPI Emprende, gave a lecture on branding and essential practical aspects, such as the use of brands in social networks. Enrique Möller, from ASIPI ProBono, explained what our association’s ProBono program consists of, the benefits it offers, the application process, and also gave a lecture on business secrets.
